Competition between schools requires many private schools to always innovate in learning. Teachers as the spearhead in the learning process in schools are highly expected by stakeholders to develop these innovative behaviors. Based on the teacher’s perspective, those who act as stakeholders are school leaders and also students or their parents as school customers. The purpose of this study is to examine the role of leader expectations and customer expectations on the innovative behavior of teachers in schools. The respondents of this study were 127 private school teachers on the island of Java – Indonesia which had many competing private schools. The results of the multiple regression test indicate that there is an effect of stakeholder expectations on teacher’s innovative behavior with an effective contribution of 25.4%. However, based on the stepwise results, it is actually only customer expectation that plays a role in increasing the innovative behavior of teachers. The results of this study can be implemented by school management in giving more effective expectations and demands for increasing teacher’s innovative behavior.

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